Launch
$1,499one-time
- Your offer, brand and go-to-market plan
- A business plan
- Your first 50 leads, in your own CRM
- A 30-day social plan, with up to 30 posts
For people going out on their own
Most launches start from zero.Yours starts withover a century of experience.
You've spent years getting good at your work. We'll set you up to sell it: a clear offer, a brand, a plan for finding clients, and your first 50 leads. Launch Pro adds a website. It's all ready in days.
Already started? Log in
- Ready in days
- A person reviews every piece
The cost of doing it yourself
Going out on your own comes with a lot of jobs you didn't apply for.
You already know how to do the work. Now you also have to decide exactly what you sell, look like a firm people can trust, and find the people who will pay for it. It's easy to lose months on that before you talk to a single client.
100–200hrs
The time
Roughly what it takes to set all of this up yourself, learning each tool as you go.
100+yrs
The team
The combined experience it takes to get the offer, brand and outreach right. You can spend years earning it, or pay several senior salaries to hire it.
$2,500+/ mo
The leads
What lead-generation agencies typically charge to find and contact prospects for you. Most people doing it themselves never get this far.
None of it is the work you went out on your own to do.
A different way to start
You don't have to start from a blank page.
Every consultancy, practice and small firm has had to answer the same questions: what exactly to sell, what to charge, where clients come from, and what makes a newcomer look credible. People who have done it many times know the answers. Most people starting out don't have them on call.
You'll have ours. We've written down how we'd launch a business like yours, step by step, and built software to do the legwork. One of us reads every page before you see it.
How it works
What happens after you sign up.
It starts with one short conversation, or a form if you prefer. After that, the work is ours until we hand it to you.
Intake
A 15–30 minute intake, on a call with us or on your own. We work out the one thing you'll sell first.
Build
We draft everything from your intake. One of us checks that it sounds like you and fits your market.
Delivered
Everything is in your dashboard, ready to use.
What's included
What you'll have when we're done.
Every launch includes the first six. Launch Pro adds a website and the hosting behind it.
Your offer
A clear answer when someone asks what you do, and the one offer to lead with for your first 90 days.
Go-to-market plan
Who to approach first, where to find them, what to say, and a 90-day plan to follow.
Leads & CRM
Your first 50 leads, chosen to fit your offer, with outreach drafted and loaded into your own CRM.
Business plan
How the business makes money, what the numbers could look like, and your milestones for the first year. Written for you, not for investors.
Brand identity
A wordmark logo, colors and type that look established, plus a voice guide so what you write sounds like you.
Social Starter Kit
A 30-day plan for the platforms that suit you, with posts written in your voice for you to publish.
WebsiteLaunch Pro
Written, designed and hosted for you on your own domain, and built to be found on Google and by AI assistants.
Some things we leave out on purpose.There's no custom web design, no managed ad or outreach campaigns, and no investor-grade financial model. If you need those, we'll say so and introduce you to people who do them well.
Who's behind it
People who've done this themselves.
Everyone at Mainsail has started a business, run one, or built the systems that keep one safe. Between us we've launched ventures, built brands, and run programs inside regulated companies, for global firms and first-time founders in several countries.
Someone starting out rarely gets both: people who have built businesses for a long time, and software that puts what they know into your launch within days. Add your own experience, and you're starting further ahead than you think.
- Over a century of combined experience in enterprise technology, security and operations leadership.
- $100m+ in revenue generated through go-to-market engines.
- Business Done-For-You programs built for mid-market teams through Fortune 50 enterprises.
The alternatives
The other ways to do this.
Here's what the usual alternatives cost. Each one is the right choice for some people.
| Route | What it is | Cost | The trade-off |
|---|---|---|---|
| Do it yourself | ChatGPT, Canva, a website builder and a CRM | $2,000–4,000/yr + 100–200 hrs | Cheapest in cash, but you do every job yourself |
| Marketing agency | Custom work, usually ongoing | $15,000–40,000+ | Deep work, but slow and expensive to start |
| Full-time marketer | A full-time hire | $95,000–120,000/yr | Ongoing help, at the cost of a salary |
| Mainsail | A complete launch, done for you | From $1,499, one-time | Ready in days, built on proven patterns |
Later on, you may well want an agency or a marketer. We get you to the point where one is worth paying for.
What it costs
Two ways to launch.
Both are one-time fees. Pick the one that fits, and add more later if you need it.
Most value
Launch Pro
$2,999one-time
- Everything in Launch
- A secure website and domain, with the first year of hosting
- A dedicated account manager
- Guided setup for your logo
- 100+ leads and priority turnaround
- Up to 60 social posts, on up to 4 platforms
If you have a website, $600 a year covers its hosting, your domain, care, and security. Launch Pro includes the first year.
Add-ons, on request:+50 leads · a website · extra website pages · another 30 days of social posts · custom work
Not sure which fits? Tell us what you're planning and we'll recommend one, even if it's the cheaper one.
Tell us what you do.We'll take it from there.
You bring the experience. We build the business around it and hand it back ready to sell. If you're still in your current job, that's fine. Most of the work happens without you.